Every business owns content that could, and should, be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own “language,” if you will.  Your content will get the best results...

Creating good content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter?  Create content with influencers in mind...

Visual content is still the best way to increase engagement. Unfortunately, most business owners and PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before....