Every business owns content that could, and should, be re-purposed for use on social media.

However, this is not a one-size-fits-all activity. Each social platform has its own “language,” if you will.  Your content will get the best results when you create it in that native language, so that it shines on each platform or network.

Here’s a quick Cheat Sheet on what to post and image dimensions.

how to repurpose content for social media cheat sheet


Here is an example of what I mean:

Blog post:  Post Election Digital Skills Shortage

Blog image:  digital skills for PR

Facebook Post

digital skills image for facebook



Want to stay relevant and give your career a boost?  Discover the Top 10 Digital Skills needed in #PR today.


Get the idea?

Yes, it is more work. But understanding your audiences and creating content specifically for each platform will get much better results and build an interested and engaged following.  A Social Media Management Dashboard like Sendible can make it easier and quicker.