Every social media platform has its’ow set of rules and community culture. Even if you do have the same people following you on Twitter, Facebook and Instagram, they’re looking for different engagement and content on each platform.  So posting the same content across all platforms is not effective.

Just as you do with traditional media, you have to look at your audience and what they’re interested in and then craft your social media content to meet their needs. It’s OK to re-purpose content so you spread your message across the social web, just make each post fit the niche of that network.


Blog post:  Post Election Digital Skills Shortage

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