Sally Falkow is a PR strategist, writer and digital communications pioneer with more than two decades of experience at the intersection of public relations, technology, search and content.
Her interest in digital communication began in the mid-1990s, when she saw firsthand how the internet would change the way people accessed information, consumed news and interacted with organizations. After moving to the United States in 1999, she became PR Director for an early broadband provider and quickly emerged as one of the first PR practitioners to apply search engine optimization to news and communications content.
Falkow later founded her own agency and became a recognized voice in digital PR. In 2003, she launched The PRoActive Report, one of the earliest PR blogs, covering how technology continues to reshape marketing and communications. The publication has been ranked among the top PR blogs and has served as a resource for a large professional following.
Her awards and recognition include:
- 2018: Top PR Influencer
- 2017: Top 10 PR Influencer on Twitter
- 2015: PR/Tech Pioneer
- 2014: 25 Women Who Rock Social Media
- 2014: Top 50 Social Media PR Influencers on Twitter
- 2010: 25 Women Who Rock Social Media
- 2009: PR Trainer of the Year
Throughout her career, Falkow has focused on helping organizations understand how media relations, search visibility, digital content and online reputation work together to build credibility and influence.
“I’d hire Sally again in a heartbeat. Excellent writing. Beyond expectations!”