We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust?  With great content. What does this have...

  Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But...

Every business owns content that could, and should, be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own “language,” if you will.  Your content will get the best results...

Creating good content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter?  Create content with influencers in mind...

Visual content is still the best way to increase engagement. Unfortunately, most business owners and PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before....