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Content with attention and trust

PR, Attention, & Trust

We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust?  With great content. What does this have...

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Smart Millennials are Impacting the Housing Market

Smart Millennials are Impacting the Housing Market You’ve probably heard all the negative comments –  Millennials are lazy, won’t work hard, expect instant gratification, and can’t cope with adversity. Well, some of that may be true, but when it...

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Google’s Content Rules

  Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But...

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