Should a business even bother with press releases anymore?
The answer to that is: It depends.
- Is the content of the release newsworthy?
- Does it tell an interesting and engaging story?
- Is it optimized for search engines and news search?
- Is it formatted the way reporters, bloggers and other digital content creators and curators prefer?
- How do you plan to distribute it?
Press releases are no longer a good SEO tactic, since Google views any links in a press release as paid links. Which of course they are. Most reporters don’t pay attention to the major newswires anymore, but there are still good reasons to publish your news:
- You can’t rely on the media to tell your story. Every business needs an online brand newsroom with all the features and content reporters need today..
- The majority of reporters say they visit brand newsrooms regularly and read press releases there.
- Press releases found online via search engines are the #2 source of information for business buyers.
- Consumers do online research prior to making decisions. They find and read press releases in search engines.
- Press release live forever online. They can surface in a reporter’s search while researching a new story.
- The release is formatted in the digital layout preferred by reporters and bloggers, with all the necessary digital, social and visual assets.
- The release contains tracking code so you can see how it performs.
The trick is to know how to find a hot news hook and write the release so that it will be ranked well in Google News and Google Web Search.
EXAMPLES OF PRESS RELEASES