Statistics have always been a draw for the media and original research well-presented definitely get their attention. However, people don’t like to wade through reams of figures. An infographic makes it easy to grasp a concept quickly and it comes in an eye-catching and pleasing design.(Well, if it’s done well it does.) And the combination of good stats with great design gets results.
Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. (Source)
Infographics are “liked” and shared on social media 3X more than other any other type of content. (Source)
Infographic Case Study
Evolve Digital Labs conducted a study about how patient-centric hospital websites are. Their first report got no response from the media or bloggers and produced no leads. After I rewrote the summary to the report, and created a simple infographic showing the key points, they got media interest and pick up. The campaign produced more than 1000 qualified leads.
Here are some examples of infographics I’ve conceptualized or created.