A picture truly is worth a thousand words.  Online, images capture the attention of the viewer and raise engagement levels:

  • When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)
  • On social media, visual content performs 4.4 times better than text-based content. (Source)
  • Tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets. (Source)
  • Photos are the most engaging type of content on Facebook, with an 87% interaction rate from fans (Source)
  • Press releases with images get 18% more engagement.(HubSpot)
  • 95% of journalists regard images with a press releases as very important (TEKGroup online newsroom report 2017)

Note the use of the word relevant. Just slapping a stock image on a blog post or press release doesn’t get results.  The image needs to be original, relevant and extend and enhance the readers experience of the story.

Visual Literacy

We all learn to read visual cues when we are very young. Movie directors and advertising creatives use these cues all the time. There are some basic rules that make a good  image or photograph and we’ve put them all in a Visual Content Guide

Examples of Good Images


Artists for Human Rights Website

Online Kids Program

Young child learning computer


Blog Post Image: Liquid Strategy


luke 2011 Chirstmas



The Fountain in City Creek Center Salt Lake City

City Creek Center Fountain



Tintswalo Lodge

Elephants at the waterhole at sunset


elelephants at waterhole sunset