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All posts by Sally

Creating Content for Influencers

Creating good content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter?  Create content with influencers in mind...

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Visual Content Adds Appeal to Press Releases

Visual content is still the best way to increase engagement. Unfortunately, most business owners and PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before....

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